About the Role:

In this role, you will own and execute a full-funnel paid media strategy, ensuring strong performance while supporting our long-term brand ambitions. You’ll work cross-functionally with internal teams and external partners to drive impactful campaigns and continuous improvement.

Key Responsibilities:

• Own and execute a full-funnel paid media strategy supporting both performance and brand goals

• Manage and plan digital media budgets across channels including Paid Search, Paid Social, and Programmatic

• Lead and manage our paid media agency, ensuring high-quality execution, reporting, and delivery

• Act as an internal project manager for paid media and creative assets, collaborating with cross-functional stakeholders

• Analyze campaign performance (traffic, revenue, ROAS, awareness, etc.), provide actionable insights and lead the channel reporting

• Drive digital marketing improvements through audits, gap analysis, and implementation of optimizations

• Collaborate closely with the Klättermusen creative team to ensure the right assets for each channel, especially within Paid Social

• Collaborate closely with our e-commerce, marketing, and retail teams, working toward shared goals across the full funnel
  

Who You Are:

We believe you are a data-driven and commercially minded marketer with a hands-on approach and a self-starting mindset to digital advertising.

Requirements:

• 3+ years of experience in digital marketing, managing paid media budgets, performance, and creative assets (agency experience is a strong plus)

• Expertise within performance marketing, attribution, and data-driven optimization, including strong understanding of media buying across Paid Social, Search, and Programmatic

• Strong project management skills, with experience leading projects and taking ownership end-to-end